Surale Phillips

President, Decision Support Partners, Inc.

Surale Phillips has close to twenty five years of experience designing and implementing market research and evaluation for arts and cultural planning projects. She has led market research for master plans, community cultural plans, arts agency plans, and arts and cultural marketing plans. Her evaluation experience includes social and economic impacts of community engagement programs, public art projects, statewide and national arts initiatives.

She is a frequent collaborator with The Cultural Planning Group and her recent work with the firm includes the Salt Lake Cultural Core Action Plan, the Raleigh Arts Plan, and a cultural facility study for the City of Helena, Montana. She is currently working with CPG on a cultural plan for the Regional Arts Commission of St. Louis and a strategic plan for the arts community in the Morongo Basin region of the Mojave Desert.

Some of Surale’s current and recent independent projects include the Economic Impact of Cultural Tourism in Palm Beach County; Historic Northwest Rising and the revitalization of the historic Sunset Lounge; audience research for Grand Performances in Los Angeles UCLA’s Center for Performance Arts, the Chandler Center for the Arts, and the Kravis Center for the Arts; and evaluation of the Montana Artrepreneur Program, three-cities tour of The Musical Swings (Daily Tous les Jour), and the Strategic National Arts Alumni Project (SNAAP).

In 2016/17 Surale has led training sessions on researching audiences for the Florida Division of Cultural Affairs, Office of Raleigh Arts, and the South Carolina Arts Commission.

Since 2002, her company, Decision Support Partners, Inc., has developed a national client list of more than 150 organizations, many of which are repeat clients. Her company began in Bozeman, Montana where she operated for 12 years before moving her company to South Florida in 2013.

Surale has expertise in both qualitative and quantitative research methods, greatly enjoys her work, and believes in presentation of clear and practical reporting. The majority of her clients are nonprofit entities, including: arts and cultural organizations, producing and presenting programs, arts service organizations, foundations supporting arts and culture, and municipalities.